On the anniversary of Saman Insurance, the overall concept for the festival was to present 30 different awards, each with a unique title, ultimately symbolizing the legendary idea of the “Simorgh” (Thirty Birds).
To bring this concept to life, we had access to five screens — four smaller ones on the sides and one main central screen. Our graphic concept envisioned birds waiting on trees in the side monitors, gradually transforming into the Simorgh by the end of the event.
In addition, all 30 awards were individually designed and modeled. Each one was unveiled with a dedicated reveal video, accompanied by its own custom musical theme that we composed specifically for the occasion.